According to reports, iPhone sales have entered a noticeable downward trend in the Chinese market. It’s been said that extensive meetings are being held to investigate the reasons behind this alarming situation, causing shockwaves within Apple management. Undoubtedly, this decline in a market as significant as China could prove to be very costly for the company in the coming period.

Despite offering massive discounts on iPhone 15 models sold in China, Apple continues to struggle to increase its sales. The overall economic crisis in the country has significantly reduced user demand, with many people turning to domestically branded smartphones that are considered more affordable. Here are all the details…

iPhone sales declining in China

While iPhone sales have experienced a 24% decline compared to the previous year, Huawei phones, on the other hand, sold 64% more. The most important reason for this surprising situation is attributed to the increased technological capacity of Chinese companies supported by the government.

Many attribute this decline to the fact that brands like OPPO, vivo, and Xiaomi offer new generation features at attractive prices, while Apple’s iPhone 15 models are seen as not introducing significant innovations compared to their predecessors. The future of the series, which peaked in 2023, doesn’t look bright in the country.

For a company like Apple, accustomed to being desired and at the top, accepting this failure can be quite challenging. There are talks of CEO Tim Cook planning to organize campaigns of unprecedented magnitude, which they haven’t done in other markets, as he increasingly visits the country. Whether Apple can reverse this negative situation, reportedly influenced by the political tension between America and China, remains to be seen.

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