One of the most talked-about companies of recent times, Google, is set to undergo significant changes in response to the Digital Markets Act to be implemented by the European Union. The EU, aiming to increase competition among technology firms, had scrutinized Google’s activities in Europe in detail.
Oliver Bethell, one of the company’s top executives, stated in his comments on the matter that they have been working for months to comply with the new regulations and expressed confidence in their success. Here are all the details…
Will Google hit a roadblock in the European Union?
Bethell mentions that they will visibly alter search results in European Union countries. This will enable consumers to access the information they need while safeguarding their data security. Henceforth, many Google services, including YouTube and Chrome, will need permission to connect with other services. Additionally, it is rumored that the company has prepared a roadmap focused on user privacy for app developers.
Google recently announced its compliance with the third-party freedom brought by the Digital Markets Act. Accordingly, Android users in European Union countries will now be able to shop from other app stores. However, it is currently unclear whether these changes, seemingly beneficial to users, will take effect outside the EU.
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What do you think about this topic? Do you think the European Union’s strategy is correct? What should Google do? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.
