Apple, which has been in the headlines with declining sales figures in some countries, seems to be forced to make innovations in artificial intelligence technology soon. Market analysts say that if the company does not prioritize this technology, which is currently in great demand, in its hardware, it will continue its negative trend.
Some even suggest that Apple may lose its place among the world’s most valuable companies in such a scenario. Nvidia’s success in recent artificial intelligence initiatives, which has made it a trillion-dollar company, can be seen as strong evidence of this. Here are all the details…
Apple must improve its artificial intelligence capabilities
The iPhone series, which has been criticized for not offering revolutionary changes for years, is expected to be the first Apple product to truly benefit from artificial intelligence technologies. The innovations that the company has made in this field so far are considered by many to be merely a marketing strategy. Especially with the iPhone sales in China experiencing a significant decline, it is expected that the expected sales volume for 2024 will be approximately 20 million below expectations.
Brands that have caught the artificial intelligence trend, such as Huawei and Vivo, offering similar technologies at a more affordable price in China, seem to have changed many things. Despite offering prices in China to an extent it has never done before, Apple has still failed to reach the desired sales figures.
Although the company seems to be making a breakthrough in artificial intelligence lately, it is still far behind competitors like Microsoft and Google. However, the company, which wants to reverse this situation, canceled its autonomous vehicle project, in which it invested billions of dollars. It is claimed that the investment intended for this project will be used for artificial intelligence infrastructure.
Apple is finally gearing up to launch its much-anticipated product. So, when is the new generation Apple Pencil expected to arrive?
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