Google is here with an innovation again and this time it is quite serious. With the rapid proliferation of artificial intelligence (AI) content, Google will no longer index new web content by default. Google will implement a more selective web content indexing policy, indexing only truly important and necessary content. Here are the details of the news…

Google web content indexing strategy is changing

If you remember, 10 years ago, when you opened a new WordPress blog, it only took a few hours, sometimes even minutes, for your content to be indexed by Google. In this way, Google offered content producers the opportunity to reach a wide audience. However, with the rapid growth of the internet and the increasing amount of content, things got a little complicated.

Low-quality content and manipulative SEO practices are everywhere. Google made algorithm updates such as Panda and Penguin to solve these problems. Once upon a time, there was a notion that “Content is King”. It was thought that good content would naturally attract links and create positive user interactions.

However, this approach was not always successful. Many people who produced truly quality content did not receive the rankings they deserved. Google and other search engines have struggled to identify quality content. With OpenAI introducing the GPT-1 model in 2018, content produced by artificial intelligence began to resemble human-written texts and the content creation process completely changed.

In the face of unlimited amounts of human-like content being produced, Google began promoting the concept of E-A-T (Expertise, Competence, Trustworthiness) and decided to only do selective indexing. Google is no longer trying to index the entire internet. Instead, it indexes when the content must be truly new and important.

Google attaches importance to content being unique, authoritative and reliable. Well-known brands and authoritative websites are more fortunate in this process, but small bloggers and new content producers may face a more difficult process.

So, what do you think about this change? How effective do you think Google’s new indexing strategy will be? Don’t forget to share your opinions with us in the comments section below.