The study showed that iPhone users who frequently change their devices are significantly more likely to own other Apple devices, such as Mac and iPad. Conducted by Consumer Intelligence Research Partners (CIRP), the survey addressed issues related to the habits of Apple customers in the United States, uncovering this intriguing result. Here are the details…
Apple Ecosystem Encourages Consumers to Buy New Devices
According to the survey, 62% of users who have updated their iPhone devices for over three years also own an iPad. Similarly, 29% of another group were found to have a Mac device.
This trend also holds true for users who update their iPhones every two years or less. In this context, the research indicates that 69% of these individuals own an iPad, while 42% possess a Mac. It was noted that the experience of using the Apple ecosystem contributes to these high ownership rates.
As the countdown begins for the flagship OPPO Find X8, it has been revealed that the device will have an iPhone-like front design.
As expected, the integrated use of these devices through the ecosystem is cited as one of the factors leading users to often prefer Apple’s latest products. Consequently, users are purchasing new Apple devices more frequently. Alongside the recently announced iPhone 16 series, new iPads and Macs are also anticipated to catch the attention of consumers in the U.S.
Additionally, a survey conducted in recent months demonstrated the significant dominance of iPads in the tablet market in the United States and revealed that Apple Watch owners tend to choose more expensive iPhones when purchasing a new smartphone.
So, how often do you update your devices? Share your thoughts in the comments!
