Apple makes a name for itself with every new step it takes in the world of technology. This time, however, it has decided to shelve the smart ring project it has been thinking of developing for years. According to information shared by Mark Gurman in Bloomberg, Apple has been researching this product internally for years, but eventually decided not to realize the project. So why did Apple take such a step?

Apple has stopped the smart ring project: Apple Watch sales could be affected

Smart rings have recently become popular, especially in functions such as health tracking. Rumors that Apple would enter this field created a great excitement in the technology world. But Apple’s own product, the Apple Watch, already performs many health tracking and monitoring functions successfully.

The company had to make a choice at this point: A smart ring or making the Apple Watch even more powerful? According to reports, Apple chose the second option. The launch of a new smart ring could hurt Apple Watch sales, and the company may not have wanted to take that risk.

Samsung, one of its competitors, recently launched a smart ring called Galaxy Ring. This device can measure users’ heart rate, body temperature and even stress levels. However, Apple’s lack of entry may suggest that the smart ring market is still a niche area and that the masses are not interested in this product.

In short, Apple’s decision to halt its smart ring project is a strategic move. The company prefers to protect and strengthen the already highly successful Apple Watch ecosystem. What do you think about this? You can write your opinions in the comments section below.