Apple’s partnership with Major League Soccer (MLS) is set to witness a historic moment. Lionel Messi’s Inter Miami has punched its ticket to the playoffs, and Apple is making plans to bring Messi’s first playoff game to as wide an audience as possible, on as big a screen as possible. Here are the most important and most striking details on this much talked about topic…
Lionel Messi is coming to Apple TV for free
Lionel Messi’s Inter Miami will play their first playoff match on Friday, October 25. The match will be broadcast live for free to everyone via the Apple TV app. Soccer fans in New York will witness a special spectacle in Times Square. According to Reuters, MLS, expecting a huge fan turnout, announced that the opening match will be streamed live for free on Apple TV and simultaneously shown on a massive 25,000 square meter video screen in Times Square in New York City.
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Live on a 25,000 square foot screen is a clever way for Apple to draw attention to MLS and Messi’s starring role in the league. Even if you’re not in New York, you’ll be able to watch the match for free. The Apple TV app on any supported smart TV or Apple device will be where you can watch the match.
On October 25, all you need to do is open the app and start watching. No subscription is required. When Messi joined the MLS last year, he brought significant awareness and prestige to American soccer. Inter Miami won the League Cup but failed to qualify for the MLS Cup playoffs. That makes this year Messi’s first playoff game. Do you plan to watch the October 25 playoff match? Let us know in the comments.
