Intel has shaken up the gaming world with its announcement of the Battlemage B580 and B570 GPUs. Priced to compete aggressively with NVIDIA and AMD, Intel’s new GPUs promise high-end performance for a fraction of the cost.

The B580, the flagship of the series, targets gamers craving cutting-edge technology without breaking the bank. Intel says this GPU will deliver ray-tracing capabilities and support for advanced AI-powered graphics. It is designed to handle the most demanding games at 1440p and even 4K resolutions. Early benchmarks reportedly place it on par with NVIDIA’s RTX 4060 Ti.

The B570, its slightly toned-down sibling, offers a more affordable entry point into the Battlemage lineup. It sacrifices some high-end features but maintains a strong focus on performance. Gamers on tighter budgets can enjoy smooth gameplay at 1080p and 1440p. Intel claims it rivals AMD’s Radeon RX 7600 in performance.

Intel has also integrated the Xe Super Sampling (XeSS) 3.0 into these GPUs, their take on AI-driven image scaling technology. With this feature, gamers can expect enhanced frame rates without compromising graphical quality. The company has touted this advancement as a game-changer for budget-conscious consumers.

These GPUs arrive at a crucial time for Intel, as the company fights to establish a foothold in the competitive GPU market. Intel confirmed a global release later this month, with the B580 priced at $299 and the B570 at $249.

Intel CEO Pat Gelsinger stated, “Our Battlemage series redefines what gamers should expect from affordable GPUs. We’re here to disrupt the status quo.”

Industry analysts believe Intel’s pricing strategy could challenge the dominance of NVIDIA and AMD. Pre-orders for the GPUs open today, and tech enthusiasts are already buzzing with excitement.