Following its integration of various AI functionalities, including ChatGPT, the world’s most popular messaging app WhatsApp is now preparing to launch a groundbreaking AI feature specifically for business accounts. Here are the details and what you need to know…
AI-powered messaging coming to WhatsApp Business
The latest beta version of WhatsApp for iOS, released via TestFlight (24.25.10.84), unveils two significant features aimed at business accounts. The update includes a platform connection feature that allows businesses to link their apps to AI tools and AI-powered messaging systems. These updates mirror recent innovations introduced in the Android version, now extending to iOS.
The new feature allows businesses to integrate their apps with AI using a QR code scan. This integration enables AI to analyze customer messages, share product details, offer recommendations based on customer needs, and provide detailed information such as prices or stock availability. This functionality is particularly advantageous during non-business hours when these tools can step in to assist customers seamlessly.
WhatsApp ensures transparency by clearly indicating when a conversation is being managed by AI. Additionally, businesses can take over the conversation manually at any time. This approach aims to establish uninterrupted and efficient communication with customers. Meta plans to refine the AI-powered messaging system further by gathering feedback from businesses.
Do you think these AI-powered features will bring a significant transformation for businesses and users? Don’t forget to share your thoughts in the comments!
