Elon Musk now has his sights set on Twitch and Kick!
X is advancing with the aim of becoming the only address on social media by making an ambitious entry into the live broadcasting field. Elon Musk played a game for about 100 minutes in a live broadcast he organized the other day and managed to keep a significant audience of 3.8 million on X. The broadcast, where real-time interaction was prominent, revealed X’s potential to compete with established broadcasting platforms such as Twitch and YouTube.
X is testing the live broadcast feature
The high participation of the audience during Musk’s game broadcast actually shows that the live broadcast feature, which has been tested for a while, is growing. The broadcast, which was launched by Musk for testing purposes, coincided with a period when platforms such as Kick and Twitch were losing users.
Testing X Streaming https://t.co/f8LmyeSUHR
— Elon Musk (@elonmusk) January 7, 2025
This expansion into live broadcasting reflects a strategy in which X is testing many features. For example, let’s remember that the voice and video calling feature was introduced for Android users last year. Of course, starting a search was limited to Premium subscribers only.
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However, there are some notable decisions on the platform. For example, X’s decision to use user data to train its AI models has started to cause concern among digital content producers. The new terms of service clearly state that any content shared by users can be used in AI training.
While the discussions about X’s AI model Grok continue apace, the platform’s new data policy has become even more complicated
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