Netflix continues to invest in content without slowing down and plans to allocate an $18 billion budget in this area for 2025. The company will strengthen its wide range of content by investing in both original productions and license agreements. The platform, which has increased its interest in global productions in particular, will continue to allocate significant resources to international content.
Netflix will increase its content investment to $18 billion
Netflix’s financial director Spencer Neumann announced that the company’s content spending will exceed last year’s. The platform, which spent $16.2 billion in 2024, aims to increase this figure to $18 billion in 2025. Neumann emphasized that this increase could continue in the coming years and that they have not yet reached the maximum level.
It is not yet clear how much of the company’s budget will be allocated to original content and how much to license agreements. However, the platform attracts great attention not only with its own productions but also with popular licensed content. Series such as Friends and Suits have long been among Netflix users’ favorites.
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In addition, Netflix will also increase its investments in productions outside the US. Following the great success of content from countries such as South Korea, Spain and Germany, the platform has started to allocate more budget to international projects. The rapid increase in the number of productions in Turkey is an indication of Netflix’s growth strategy in global markets.
Another area that Netflix plans to invest in in the coming period will be live broadcasts. It is anticipated that major sports organizations such as NFL and WWE will be more present on the platform. This move will be part of Netflix’s strategy to appeal to a wide audience not only with series and movies, but also with live events.
