Consumer technology giant Glance unveiled Glance AI, a groundbreaking AI-native commerce platform set to redefine online shopping. Instead of traditional browsing or keyword searches, Glance AI lets users upload selfies to instantly see personalized, hyper-realistic fashion renderings, tailored specifically to them.

The standalone app, available globally on the Google Play Store and Apple App Store, offers a shopping experience driven entirely by generative AI technology. Users simply upload a selfie or image to receive instantly styled, realistic visuals of themselves in various looks. Early U.S. trials show immense popularity, amassing over 1.5 million active users in a few weeks, with high engagement and retention rates.

Goodbye Search, Hello Inspiration

The platform shifts e-commerce from search-based browsing to inspiration-led discovery. It leverages advanced AI models trained on two decades of global commerce data. This technology anticipates users’ preferences and behaviors, creating highly personalized shopping experiences.

Glance AI’s technology generates photorealistic visualizations through advanced diffusion modeling and geometry processing. It considers parameters like body type, ethnicity, skin tone, style preferences, and even seasonal trends to create highly accurate digital fashion renderings.

Seamless, Cross-Platform Accessibility

Built on an open architecture, Glance AI integrates effortlessly across multiple platforms including mobile lock screens, TVs, third-party apps, and brand websites. This integration ensures a continuous and frictionless shopping experience accessible anytime, anywhere.

Naveen Tewari, Founder & CEO of InMobi & Glance, emphasized the significance of the launch:

“The internet is shifting from curated feeds to AI-generated realities. Glance AI marks a profound shift—replacing browsing intent with proactive inspiration. It’s our most ambitious technological step yet, reshaping how billions of consumers will shop globally.”

Early Success and User Engagement

In its initial U.S. rollout, Glance AI users generated over 40 million style requests. Impressively, half of the users regularly return weekly, demonstrating exceptional user retention. Additionally, 50% of users actively download or share their personalized styles, and 40% begin shopping directly from their AI-generated looks.

Future Expansion and Privacy Commitment

While the current version focuses on fashion, Glance AI plans to expand into beauty, accessories, and travel sectors later this year. The platform is fully opt-in, prioritizing user privacy and data control.

Backed by tech giants Google, Jio Platforms, and Mithril Capital, Glance AI is positioned to disrupt traditional e-commerce models profoundly. By harnessing generative AI, Glance AI aims to create a new generation of shoppers who discover products through personalized AI experiences rather than conventional searches.

At a glance:

• AI-generated visual fashion discovery through selfies.
• Hyper-realistic visualization tailored to individual users.
• Built on advanced predictive intelligence with global commerce data.
• Cross-platform integration including mobile, TVs, and brand sites.
• Early trials indicate strong consumer engagement and retention.

This launch could fundamentally change shopping behaviors worldwide, ushering in a new era of AI-driven commerce.