Apple’s legendary foldable iPhone project, which has been talked about in tech circles for years, has finally reached the forefront with concrete details. The latest estimates from reliable sources indicate that Apple isn’t just launching a new product with this device; it’s preparing to fundamentally disrupt the existing foldable phone market and create a massive $65 billion opportunity.
Foldable iPhone Coming in 2026
According to a JPMorgan investor note uncovered by MacRumors, Apple’s highly anticipated foldable iPhone will be unveiled in the third quarter of 2026, likely alongside the iPhone 18 series. The technical details included in the report are as follows:
The design will fold inward like the Galaxy Fold. When opened, the display will offer a generous 7.8-inch usable area. When closed, a second 5.5-inch display will greet us.
The most anticipated price tag is JPMorgan’s estimate of $1,999. This figure is near the lower end of analyst Ming-Chi Kuo’s estimates, which previously predicted a price between $2,000 and $2,500.
According to the investment bank’s sales forecast, the foldable iPhone will have a slow start to the market. While sales are expected to fall below 15 million units in 2027, the market is expected to explode with user adoption, reaching 45 million units by 2028.
So, what will set Apple apart from existing foldable phone manufacturers? According to leaked information, Cupertino-based engineers aim to redefine the standards.
The biggest promises of Apple’s foldable model will be:
- Fold-free display: A smooth display technology that completely eliminates fold marks.
- Thinner design: A noticeably thinner and more elegant chassis than its competitors.
- Titanium frame: Titanium construction will be used to both increase durability and reduce the device’s weight.
This move by Apple could permanently change the dynamics of the entire smartphone market by taking the foldable phone form factor out of a niche category and into the mainstream.
