The countdown has begun for Apple’s iPhone 17 series, which is expected to be unveiled in September. Reports suggest the series will bring significant changes, including the replacement of the Plus model with a new, remarkably thin Air version. There will also be design changes, with the most notable being a redesigned camera layout for the Pro and Pro Max models.

iPhone 17 Series Rumored to Have a Price Increase

According to a recent report, the iPhone 17 series could be more expensive than its predecessors. This is likely due to a 20% customs tax on iPhones assembled in China, a cost that Apple has reportedly absorbed until now. Sources suggest the company will now pass this expense on to the consumer.

Analysts predict a price increase of at least $50 for the Pro and Pro Max models, while some speculate the hike could be even higher. It’s important to remember these are still rumors and to wait for an official announcement from Apple.

If Apple does raise prices, the company is unlikely to attribute it directly to the customs tax. Instead, it would probably justify the higher cost by highlighting the new features, design changes, and other incremental innovations in the phones.

The standard iPhone 17 model, which is expected to maintain its $799 starting price, is not predicted to see a price increase. As for the new iPhone 17 Air, there are no details on its pricing yet.