Toyota achieved the highest half-year sales figure in the company’s history, selling over 5.5 million vehicles globally in the first six months of 2025. The company announced that strong consumer demand for hybrid vehicles largely offset the impact of tariffs imposed in the US.

Toyota achieves record sales

According to data covering the January-June period, Toyota, including its subsidiaries Daihatsu and Hino, increased its global sales by 7.4 percent. In June, sales increased by 2.7 percent year-over-year to 937,246 units.

Global production increased by 7.7 percent in the same month, reaching 963,455 vehicles. Total production in the first half of the year increased by 8.8 percent, reaching 5.5 million units. Production growth in Japan approached 20 percent.

The primary drivers of the sales increase were strong demand for hybrid models and the recovery in major markets such as the US, Japan, and China. According to Toyota data, the 25% import tariff plan announced at the beginning of the year also contributed to the increase in the US market in the first months of the year.

The sudden surge in demand from customers eager to own vehicles before the tax was implemented was reflected in sales. A new trade agreement reached in July set the tax rate for vehicles imported from Japan to the US at 15%.

The US is by far the largest export market for Toyota. $40.8 billion worth of vehicles were sold to this country in 2024. Additional vehicles were also supplied to the US from factories in Canada and Mexico.

Despite this strong performance in the first half of the year, the company’s all-electric vehicle sales have been limited. Since the beginning of the year, Toyota has sold only 82,000 all-electric vehicles. The majority of these vehicles were shipped to markets outside Japan.

The company, which has taken more cautious steps than its competitors in the transition to electric vehicles, continues to maintain its market presence with hybrid models.