Samsung Electronics has introduced the new Sound Tower models (ST50F and ST40F), developed with the latest innovations in portable audio systems. Designed for large gatherings, the new products combine advanced acoustic technologies with dynamic and modern designs, delivering entertaining party experiences with light and sound.

Hun Lee, Vice President of the Visual Display Business Unit at Samsung Electronics, stated that the new Sound Tower models set a new standard for how consumers experience entertainment both indoors and outdoors. He said, “By utilizing an advanced design that makes sound heard across the board, along with customizable lighting effects, Samsung underscores its commitment to providing innovative audio solutions for customers’ diverse lifestyles.”

Powerful Party Music with the Sound Tower

With its redesigned acoustic structure, the Sound Tower delivers rich, space-filling sound with clear and deep bass, up to 240 watts. Samsung’s Waveguide technology in the double-dome tweeters disperses sound to create a wide, balanced soundstage. This optimization delivers crisp, clear highs, while the dual woofers offer customizable bass options in Deep, Punchy, and Gentle modes, allowing listeners to tailor their sound experience to their preferences. Four additional sound modes—Standard, Wide, Stadium, and Outdoor—allow listeners to fine-tune the sound to suit any environment, from a backyard barbecue to a crowded dance floor.

Indoors or outdoors, users can enjoy extended performance with up to 18 hours of wireless playtime on a single charge. The replaceable battery keeps the party going, while the IPX4 water resistance rating provides peace of mind for outdoor use. To create an immersive soundscape, users can connect multiple units with Auracast™ Group Play or pair two Sound Tower units via Stereo Play and True Wireless Stereo (TWS) for true left-right stereo sound.

Lights to suit every mood with Vibrant Party Lights +
The Sound Tower’s Party Lights + system transforms any gathering into an immersive audiovisual experience. With five preset modes and six dynamic lighting patterns, users can create stunning atmospheres using the Samsung Sound Tower app. The system, which responds in real time, analyzes the rhythm and frequency of songs and activates dozens of LEDs that synchronize with the beat.

Customizable mode options include a wide variety of effects, movements, and colors, including Wave, Trail, Spark, Breeze, Flow, and Flare. This makes it easy to create atmospheres ranging from festival to chill-out.

The speaker’s enhanced LED lighting options, spread across five main planes, provide a 360-degree effect:

• Strip light: These iconic LED racetrack-style lights surround the two woofer units and display vibrant patterns.
• Ring light: These LED lights highlight the dominant colors around the two tweeter units.
• Line lights: These strip lights are located on four sides of the speaker’s body, creating an atmospheric effect.
• Crystal lights: These lights, located on the speaker’s base and feet, create an energetic atmosphere. Handle light: A functional detail that illuminates the control panel and provides tablet or smartphone support for easier interaction and control of music and settings.

For entertaining occasions, the built-in DJ Booth, Karaoke modes, and guitar input transform any venue into a live music stage, combining powerful sound with lighting to create a truly authentic party experience.

The Sound Tower, both functionally and visually striking, was developed for versatility with its bold geometric design, integrated lighting, and portable design. With its balance between power, design, and comfort, the Sound Tower redefines portable party sound systems. The new models also feature Samsung’s Grip & Roll design. The ST40F model features a handle slot on the bottom and an integrated handle. The ST50F model also features wheels and a telescopic handle, facilitating portability.

Both models are designed to offer superior audio experiences tailored to different needs:

Sound Tower ST50F: 240W output power, up to 18 hours of battery life, 6.5-inch dual woofers, 25mm double dome tweeters, telescopic handle + wheels, IPX4 water resistance.
Sound Tower ST40F: 160W output power, up to 12 hours of battery life, 5.25-inch dual woofers, 20mm double dome tweeters, integrated handle, IPX4 water resistance.