Adobe Max 2025 didn’t hold back. The annual showcase brought a wave of new AI-powered tools across Creative Cloud, designed to supercharge creative workflows and shrink the gap between concept and execution.
Adobe Max 2025 brings generative power to Photoshop
Shiftdelete.netPhotoshop continues its push into generative design. With new text-to-image models, users can generate content directly into their projects. But the standout tool is Harmonize, which blends AI-generated elements with existing imagery for a natural look.
On top of that, Adobe has integrated Topaz Labs’ AI upscaling, making it easier to enlarge images without sacrificing detail.
EA’s push for AI game development is irritating staff, with flawed tools, layoffs, and rising distrust among developers.
Premiere gets faster, smarter editing tools
Video editors benefit most from AI Object Mask, which drastically simplifies rotoscoping tasks. Now, isolating elements for VFX or color grading takes seconds, not hours.
Additionally, Adobe has added dozens of GPU-accelerated, real-time transitions and visual effects, cutting the need for rendering during creative exploration.
Illustrator takes 2D into 3D space
One major leap for Illustrator: Firefly now enables real-time 3D vector rotation. That means you can sketch something flat then rotate it and have Illustrator redraw it from a new angle.
There’s also a new live brush preview, making stroke selection more intuitive as you draw. These features, while subtle, make daily work noticeably smoother.
Firefly personalization arrives at Adobe Max 2025
Firefly can now train itself on your personal design style. Just upload reference images, and it’ll generate new visuals that match your look automatically.
Adobe is also pushing enterprise tools with Firefly Foundry, a service that stores a company’s proprietary content logos, colors, tone for secure internal use. It generates media tailored to that brand’s exact identity.
AI is no longer a side feature, it’s the foundation
Adobe Max 2025 made one thing clear: AI isn’t an add-on. It’s now embedded across every tool, from casual edits to studio-grade production. For designers, editors, and teams, the creative ceiling just got a lot higher.
