XAi’s artificial intelligence robot, Grok, is stepping up the visual and video production market with a significant update. Despite the impressive work of strong competitors like OpenAI Sora, Kling, and Google Veo3 in the AI ​​field, Elon Musk’s Grok has quietly made significant progress. Grok can now produce 15-second videos.

Grok Increases Video Duration

Elon Musk announced this significant development in a post. He announced that video production time has been extended to 15 seconds and that audio richness will also be significantly improved. The new update is rolling out to the Grok app starting this week.

Until now, users creating images on the Grok app could transform these images into 6-7-second animated videos or create videos directly using commands. This week, a new era begins for videos with the addition of AI audio.

Grok achieves a satisfactory production speed compared to competitors like Sora and Kling. As the company continues to improve video quality and audio, it’s achieving significant success in offering a wide range of options and variety in AI-generated content. With these improvements, Grok is beginning to gain a competitive edge.

This extended timeframe and improvements in audio richness are seen as enabling Grok to support more complex and detailed scenarios in AI-powered storytelling. Users are now utilizing Grok’s capabilities more effectively by producing longer, more audio-rich content.

This step demonstrates Grok’s competitive edge in the industry, not only in terms of speed but also in the creative potential of its content. With this update, XAi aims to expand its user base and strengthen its position among AI video production tools.