The European Union’s cookie consent policies, which came into effect in 2018, have created a frustrating experience for internet users in Europe. However, thanks to significant changes recently announced by the European Commission, this cookie confusion is expected to end soon.

Cookie confusion on websites will end

The European Commission is preparing to implement rules that allow users to set preferences directly in the browser, putting an end to the annoying “accept/reject cookies” prompts they encounter every time they visit a website.

The European Union stated, “Users will be able to set their privacy preferences centrally, for example, in the browser, and websites will be required to honor these preferences. This will significantly simplify the online experience.” This significant change comes as part of the EU’s new “Digital Package” proposals, which aim to simplify digital regulations.

In the first phase of the new regulation, cookie notifications will be reduced to a simple one-click “yes or no” option until full solutions are integrated into browsers.

Additionally, websites will be required to honor users’ cookie preferences for at least six months. The EU also aims to reduce the number of pop-ups by requiring sites to refrain from using cookie pop-ups for harmless purposes like visitor statistics.

The abundance of cookie notifications in Europe often leads users to click on random options to quickly access content rather than genuinely considering their privacy.

The European Commission states that the new regulation will enable users to make more accurate and informed decisions regarding cookies. The Commission’s proposals will soon be submitted to the European Parliament. If the bill is approved by all 27 EU member states, the cookie nightmare for Europe’s internet users will finally be over.