Hepsiburada Appoints Ender Özgün as New CEO
Turkey’s leading e-commerce platform, Hepsiburada, officially announced a significant leadership transition to take effect on July 1, 2026. Following a planned management change process initiated in late 2025, current CEO Nilhan Onal Gökçetekin will step down, passing the leadership baton to Ender Özgün. As part of this strategic restructuring, the company has separated its core e-commerce operations from its logistics division, appointing industry veteran Hakan Karadoğan as the CEO of Hepsiburada Logistics. These appointments reflect the organization’s commitment to internal talent and a focused growth strategy aimed at optimizing operational efficiency within the competitive Turkish digital retail market.
- Ender Özgün assumes the role of Hepsiburada CEO while Hakan Karadoğan leads the dedicated logistics arm.
- The organizational shift separates core platform management from logistics operations to improve specialized service delivery.
- Both new executives will report directly to the Board of Directors and Chairman Mikheil Lomtadze.
- The transition involves promoting internal leadership to ensure organizational continuity and cultural alignment.
The Company Restructures Leadership for Future Growth
Hepsiburada is undergoing a fundamental transformation to enhance its agility in an increasingly crowded digital landscape. Chairman of the Board, Mikheil Lomtadze, described the move as a carefully orchestrated step to secure the company’s long-term success. While expressing gratitude to Nilhan Onal Gökçetekin for her contributions toward fiscal discipline, the board emphasized the strategic value of appointing leaders who possess an intimate understanding of the company’s internal culture.
This new structural model ensures that both the marketplace and the logistics network receive the specialized attention required to scale effectively.
New Executives Bring Extensive Industry Experience
The selection of Ender Özgün and Hakan Karadoğan highlights a focus on deep industry expertise. By elevating individuals who have played pivotal roles in the company’s recent trajectory, Hepsiburada aims to minimize disruption during this high-stakes transition.
Ender Özgün Transitions Into Executive Leadership
Ender Özgün brings a wealth of experience to the CEO role, having served as the Chief Commercial Officer since May 2023. His previous tenure as the Marketing Group President saw him spearheading critical growth initiatives. With a strong background at Vodafone Turkey and an early career at Procter & Gamble, Özgün possesses the strategic acumen necessary to guide Hepsiburada through its next phase of sustainable development 
.
Hakan Karadoğan Leads Critical Logistics Operations
Hakan Karadoğan, who has managed logistics operations since March 2024, takes the helm of the newly independent logistics wing. A veteran with over twenty years of management experience, Karadoğan previously contributed to the operational foundation of Amazon Turkey. His track record at global giants like General Electric positions him well to improve delivery speed and overall service quality for millions of customers.
The separation of logistics from the core platform underscores the vital importance of supply chain excellence in modern e-commerce.
The E-commerce Ecosystem Prepares for Evolution
As the company enters this new chapter, the leadership focus remains on strengthening the brand’s reliability. By optimizing the shopping ecosystem through these distinct yet integrated leadership roles, Hepsiburada intends to provide a faster and more seamless experience for both sellers and consumers. Stakeholders are now watching closely to see how these strategic leadership changes will shape the future of Turkey’s retail technology sector.
What are your thoughts on Hepsiburada’s decision to split its platform and logistics operations under new leadership? Share your insights on how this change might impact the future of online shopping in Turkey in the comments section below.
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