A101 Launches Sales of the New iPhone 18 Pro Max

Ender Öztürk

September 25, 2026

Turkish retail giant A101 has officially announced that it will begin selling the highly anticipated iPhone 18 Pro Max and the standard iPhone 18 Pro model through its online platform, A101 Ekstra, as of September 24. This strategic expansion into high-end electronics allows consumers to purchase the latest flagship devices from Apple directly at official Apple Store pricing. By integrating these premium smartphones into its inventory, A101 aims to broaden market accessibility for tech enthusiasts seeking the most advanced mobile technology currently available. The move marks a significant shift in the retailer’s product strategy, positioning them as a major hub for the latest high-performance consumer hardware.

Advanced Hardware Specifications Are Revealed

The new iPhone 18 Pro series introduces cutting-edge internal components designed for professional-grade performance. The iPhone 18 Pro Max stands out with its massive 6.9-inch LTPO+ display and is powered by the revolutionary 2nm Apple A20 Pro chipset. To handle demanding multitasking and high-fidelity gaming, the device is paired with 16GB of RAM and an efficient Apple C2 modem. Furthermore, the 2TB storage option ensures that users have ample space for professional-grade photography captured by the 48MP Fusion main sensor.

Energy efficiency has also been prioritized in this iteration. The iPhone 18 Pro Max houses a robust 5391mAh battery, while the more compact 6.3-inch iPhone 18 Pro utilizes a 4056mAh battery. Both models support the latest Wi-Fi 7 connectivity standards, ensuring significantly faster and more stable data transmission speeds compared to previous generations. The 18 Pro model, while slightly smaller, maintains the same high-performance standards, including the A20 Pro chip and 12GB of RAM, making it a powerful alternative for users preferring a smaller form factor.

Official Pricing Details Are Set

As part of the launch campaign, A101 has finalized the pricing structure for these devices in alignment with official Apple guidelines. The iPhone 18 Pro Max with 2TB of storage is available for 255,999 TL, while the iPhone 18 Pro with 2TB storage is priced at 243,999 TL. These figures remain consistent with the current market value set by the manufacturer. Alongside the launch of the latest series, the retailer has also updated the pricing for the previous iPhone 17 Pro and Pro Max models, which are now listed at adjusted rates within the catalog.

This initiative by A101 represents a noteworthy development in the local retail landscape, as it simplifies the procurement process for high-demand luxury electronics. By offering these premium devices alongside everyday consumer goods, the company is successfully diversifying its reach and catering to a wider demographic of tech-savvy shoppers.

We are curious to hear your thoughts on these new hardware specifications and the premium pricing tier; please share your opinion in the comments section below.