After a successful testing phase, Amazon is expanding the use of productive artificial intelligence technology to provide summaries of customer product reviews on its online shopping platform. This feature aims to facilitate the shopping experience for users who want to quickly gather information without delving into comprehensive reviews.
The AI will aggregate product reviews on Amazon to provide a summarized review.
Vaughn Schermerhorn from Amazon stated that they aim to enhance customers’ understanding of recurring themes in reviews by leveraging advancements in productive AI. This feature helps customers quickly comprehend collective feedback about a product without getting lost in detailed reviews.
Specific product pages will include short paragraphs highlighting essential product features and frequently mentioned customer reviews. The clearest example of this was seen in a test conducted in June. For an air purifier, the majority of users had mentioned that the device had a stylish design and effective air-cleaning capabilities.
However, some users had interpreted the device’s claims about reducing allergies and asthma negatively. The AI scanned all reviews, condensed these viewpoints into a single short paragraph, and presented it to users. Eventually, it was indicated that this was an AI-generated summary.
Currently available to specific mobile users in the United States, these review summaries generated by AI will also assist customers in finding reviews discussing specific product attributes.
For instance, users interested in the ease of use of a product can easily find relevant reviews by selecting the “ease of use” feature in the highlighted section for standout reviews.
In 2022, Amazon received approximately 1.5 billion reviews and ratings from around 125 million customers. However, some of these were fake or paid reviews that undermined the platform’s credibility. Amazon is actively combating this issue and investing resources to prevent such content.
Schermerhorn emphasized that the review summaries generated by AI are based only on reliable reviews obtained from verified purchases. What are your thoughts on this use of artificial intelligence? Please remember to share your opinions with us in the comments.
{{user}} {{datetime}}
{{text}}