Apple’s latest flagship models, the iPhone 15 series, have been on sale for a while and have gained a lot of attention, especially for the heating and durability issues, particularly in the Pro models. However, it has also been reported that the production costs of these phones are considerably higher compared to the previous series. According to recent reports, Apple is on the verge of making a decision that may be quite inconvenient for users of the upcoming iPhone 16 series in order to control this situation.
iPhone 16 series may increase due to production costs
After the introduction of the new iPhone series, the production costs of these smartphones have come to light. According to the information, the production of the high-end iPhone 15 Pro Max is 12% more expensive compared to its predecessor, the 14 Pro Max. A similar situation exists for the other products in the series, and it is claimed that the company is on the brink of making a crucial decision regarding this matter.
According to a recent report by Nikkei Asia, Apple is planning to increase the prices for the upcoming iPhone 16 series to prevent the cost gap from widening further compared to the iPhone 15 series. Although there are no clear details about this at the moment, it is believed that this price increase for consumers will help balance the cost and profit margins.
Here are the production costs and profit margins for the iPhone 15 series:
- iPhone 15: Production Cost $423 (+16%), Sale Price $799, Profit Margin 88%
- iPhone 15 Plus: Production Cost $442 (+10%), Sale Price $899, Profit Margin 103%
- iPhone 15 Pro: Production Cost $523 (+8%), Sale Price $999, Profit Margin 91%
- iPhone 15 Pro Max: Production Cost $558 (+12%), Sale Price $1,199, Profit Margin 114%
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