Apple continues to work to catch up with its competitors in the field of artificial intelligence. However, even if it does not introduce its own ChatGPT-like chatbot in iOS 18, it plans to improve the user experience with new AI features.
Apple may not need ChatGPT with the artificial intelligence features coming with iOS 18
Apple’s artificial intelligence tools developed under the name “Project Greymatter” will be available to users with iOS 18, iPadOS 18 and macOS 15. According to Bloomberg, these tools will include many innovations that will make users’ daily lives easier. Here are some of these innovations:
– Transcribe voice notes
– Editing and retouching photos
– Speed up Spotlight searches and make them more reliable
– Improving Safari web searches
– Suggesting responses to emails and messages
– More natural interactions with Siri
– Improved Siri support on Apple Watch
– Create emoji with AI on the fly while users are messaging
– Intelligent summaries for missed notifications and individual messages
– Summarize web pages, news, documents and other types of media
These features may seem boring to users already using genAI, but they could have a big impact if you consider Apple’s broad user base.
Apple has two key advantages in the genAI space. First, with the release of iOS 18, iPadOS 18 and macOS 15, it will have access to millions of iPhone, iPad and Mac users at the same time. This increases Apple’s potential to become a major player in AI technologies.
Second, Apple’s strong stance on privacy. Apple plans to run all genAI features on-device. When cloud processing is needed, the data will be transmitted to Apple’s own servers. Apple is committed to protecting users’ data by emphasizing the security features of its M-series chips.
While Apple does not offer its own ChatGPT-like chatbot, it recognizes that users need such functionality. According to Bloomberg, the Apple-OpenAI partnership will be officially announced at WWDC 2024. Apple is also working with Google on possible Gemini integration. This is part of Apple’s effort to offer an alternative solution to ChatGPT.
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