The iPhone 15 series has been under criticism since its release. The devices, which were not innovative enough in terms of both design and hardware, still seem to have been successful. Apple revenue breaks record in 2023, exceeding expectations.
iPhone 15, iPad and more: How’s Apple revenue?
Apple announced financial results for the first quarter of fiscal 2023. In the fiscal quarter ended December 30, it generated $ 119.6 billion in revenue, up 2 percent from the previous year. It also reported a net profit of $ 33.9 billion, up 13 percent compared to last year.
Despite the iPhone 15 launch in the middle of the quarter, iPhone revenues grew to $69.7 billion. This means that it remains Apple’s largest source of revenue. Apple’s Services category reached an all-time high of $23.1 billion.
Let us remind you that there are software such as Apple Music, Apple TV+ and Apple Arcade in the services category. The rapid growth of these platforms enabled the company to reach a new milestone.
Mac sales, on the other hand, remained strong at $7.8 billion. Wearables, Home and Accessories revenue reached $11.9 billion. iPad sales fell 25 percent year-on-year to $7 billion.
- iPhone revenue $69.70 billion
- Mac revenue $7.78 billion
- iPad revenue: $7.02 billion
- Other Products revenue: $11.95 billion
- Service revenue: $23.12 billion
- Total revenue $119.58 billion
Apple also announced that it now has an ecosystem of more than 2.2 billion active devices worldwide. CEO Tim Cook highlighted Vision Pro, saying the company will continue to invest in innovation.
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