Apple introduced two new logos at its WWDC presentation. One for Apple Intelligence and one for the new AI-powered Siri. The company’s goal for the design of these logos was revealed. Experts point to other AI logos and say that this is a general trend in the industry.
Apple will have a friendly, non-threatening logo for Intelligence
Apple’s new Apple Intelligence logo and Siri icon are user-friendly and welcoming. Many companies are incorporating the same friendly, non-threatening and simple design features into their AI logos.
These logos are often designed with bright and cheerful colors, pastel tones and smooth transitions. For example, three out of the four logos use pretty candy colors, with soft, continuous shapes.
Apple’s design approach aims to make users view AI more positively. By refraining from representing AI in a human-like or robotic way, users will find the technology safer and more accessible.
It is stated that such design details are handled with great care by companies and that there are extensive design documents behind the logos.
If you are even a little educated in graphic design, you already know about the emotions that colors evoke in people and the phenomena that their combinations represent. What do you think about Apple’s approach to the Apple Intelligence logo? Please share your thoughts with us in the comments section below.
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