There was a time when there was a tablet craze in the global market. Everyone was buying the latest tablet models, using them for both work and social life, and carrying them in their bags. However, things did not continue like that in the following years. Experts have found in their recent research that the Apple iPad model is the one keeping the tablet market alive. Here are the details of that research…
The Apple iPad model is single-handedly keeping the tablet market afloat!
The research is based on the 2023 market data. According to the results of a research conducted in the United States, while all other brands experienced a decline in tablet sales, Apple iPad sales increased. In other words, Apple managed to attract some Android tablet users as well.
The research also highlighted that Apple owns half of the tablet market. The reason for this is actually quite simple. While other brands rapidly lost market share, Apple’s sales increased, allowing them to dominate half of the tablet market.
This situation is not limited to the United States alone. According to a report from China, Apple iPad sales have also skyrocketed in the Chinese market, reaching 2.5 times the previous figures. This is an indicator that Apple is attracting tablet customers not only regionally but also globally.
The report from the United States also mentions that desktop and laptop computer sales declined by 28% during the same period, while tablet sales did not experience a significant drop. It emphasizes that tablets performed better and that sales only declined by 7%, reaching 10.8 million units. It is stated that out of this 10.8 million figure, Apple accounted for 5.5 to 5.6 million units.
In the first quarter of 2022, Apple shipped approximately 4.5 million iPads, while in the first quarter of 2023, they shipped 5.4 million iPads. This represents a 20.5% annual growth and resulted in Apple’s market share rising from 38.6% to 50%. According to the report, Samsung ranks third with a 19.6% decrease and 1.77 million tablet sales.
TCL, a smaller player but well-known among users, managed to achieve only a 0.9% decline between quarters, while Microsoft‘s tablet sales declined by 30%. Together, all other tablet vendors experienced a 40% decrease. In summary, while all other vendors except Apple experienced a decline of 30-50%, Apple increased its sales by 20%.
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