As everyone knows, Apple has long been renowned for standing out with its distinctive commercials. To keep its newly launched devices in the spotlight, Apple often releases unconventional ads, and this time it has literally ‘launched’ the iPhone 16 Pro like a rocket. To showcase the power of both the iPhone 16 Pro and the A18 Pro chip, Apple has released a new commercial titled “All Systems Pro.” Here are the details.
Advanced Features Highlighted in the iPhone 16 Pro Ad
Apple, a tech giant synonymous with iconic advertising, appears to have delivered on expectations with its latest ad, despite occasional criticism in the past. Set in a NASA-like control room, the ad portrays the iPhone 16 Pro being prepped for launch by a team, as if it were a rocket.
The commercial focuses on the performance of the A18 Pro processor, highlighting its advanced chipset, graphics capabilities, and features like Camera Control for video and photography. Here’s the ad released by Apple:
In the video, Apple claims that the iPhone 16 Pro is the most powerful iPhone yet and highlights its USB-C port, a significant addition.
iPhone 16 Pro Specifications
| Feature | Details |
|---|---|
| Network | GSM / CDMA / HSPA / EVDO / LTE / 5G |
| Body | – Dimensions: 149.6 x 71.5 x 8.25 mm – Weight: 199 g – Corning glass front and back, Titanium frame (Grade 5) – Nano-SIM and eSIM, Dual SIM options – IP68 water/dust resistance (6m for 30 mins) |
| Display | – LTPO Super Retina XDR OLED, 120Hz, HDR10, Dolby Vision – Size: 6.3 inches (~92% screen-to-body ratio) – Resolution: 1328 x 2878 pixels (~460 ppi) – Ceramic Shield glass protection – Always-on display |
| Platform | – OS: iOS 18 – Chipset: Apple A18 Pro (3 nm) – CPU: Six-core – GPU: Six-core |
| Storage & RAM | 256 GB, 512 GB, 1 TB – 8 GB RAM |
| Main Camera | – 48 MP (wide), f/1.8, 24mm, 1/1.28″, 1.22µm – 12 MP (telephoto 5x zoom), f/2.8, 120mm, 1/3.06″, 1.12µm – 48 MP (ultra-wide), f/2.2 0.7µm – TOF 3D LiDAR scanner (depth) – Dual LED flash, HDR, 4K video recording, Dolby Vision HDR, ProRes, 3D (spatial) video |
| Front Camera | – 12 MP (wide), f/1.9, 23mm, 1/3.6″ – SL 3D depth sensor – HDR \n Video: 4K and 1080p, gyro-EIS |
| Sound | Stereo |
| Connectivity | – Wi-Fi 7 – Bluetooth 5.4 – GPS (L1+L5), GLONASS, GALILEO, BDS, QZSS, NavIC – NFC, USB Type-C 3.2 Gen 2, DisplayPort |
| Other Features | – Face ID, accelerometer, gyroscope, proximity sensor, compass, barometer – Ultra Wideband 2, Emergency SOS via Satellite |
| Battery | Li-Ion 4676 mAh |
| Colors | Black Titanium, White Titanium, Blue Titanium, Natural Titanium |
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