“If you’re expecting free features with the new iPhone update, this news might disappoint you. Apple plans to introduce one of its top features with iOS 18 through a paid subscription system. So, what does this mean? Which feature will require payment?
Apple is transitioning to a paid subscription system for its Apple Intelligence feature with iOS 18
Apple will launch its own artificial intelligence service called “Apple Intelligence” for iPhone, iPad, and Mac. Initially offered for free with iOS 18, this service will eventually generate revenue through subscription fees. Additionally, an enhanced version named “Apple Intelligence+” is expected to be released, offering additional features. This model will resemble iCloud and iCloud+, requiring a subscription for long-term use. In essence, Apple aims to profit significantly from this initiative.
Apple typically earns revenue from hardware sales, but has recently seen declines in iPhone sales. Instead, growth in the “Services” sector appears promising and has become a crucial revenue source for Apple. Significant revenue is generated from the App Store and subscription offerings. With this new subscription model, Apple plans to offset slowing device sales.
However, it’s noted that the rollout of Apple Intelligence in EU countries will be delayed. Apple mentioned that this service does not yet fully comply with European competition laws and adjustments are necessary. Its availability in the EU is not expected within this year, meaning users in Europe will have to wait longer.
Apple is in discussions with potential partners like Google and companies in China to derive revenue from features provided by AI partners. Through these partnerships, Apple aims to reach more users and increase its revenue. With Apple Intelligence, users will be able to receive more personalized services on their devices, albeit through a paid subscription.
What are your thoughts on this subscription system? Feel free to share your opinions in the comments below.”
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