Recent data suggests that Chinese electric car manufacturers have made significant progress in the Turkish market. Chinese-made vehicles, which are sold at more affordable prices compared to their counterparts, are said to offer similar performance to their more expensive rivals.
Moreover, there are many positive views regarding the after-sales services of these vehicles, and there is overall satisfaction with fuel consumption. However, we will see how long this trend will continue in the coming period. Here are all the details…
Chinese electric car manufacturers on the rise in the Turkish market!
Since the active sales debut of MG in the country in 2021, a total of 12 Chinese manufacturers have entered the Turkish market. According to the latest research, MG’s brand awareness increased by 79% last year, and the company has become one of the fastest-growing car manufacturers. The BYD Atto 3 and MG 4 models also made it to the top 5 best-selling electric cars in the country in February.
The main reason for the rise of Chinese brands in the country is attributed to their superior price-performance ratio compared to their competitors. It is noted that these brands understand the Turkish users’ preferences, and the increasing technological capacity of the vehicles is emphasized. Additionally, the vehicles stand out in terms of fuel consumption. In 2024, it is speculated that Chinese brands could capture a 10% market share.
What are your thoughts on this topic? Do you think the strategy of Chinese car manufacturers is correct? You can easily share your answers with us in the comments section below. Your opinions are highly valuable to us.
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