DJI appears ready to launch its first 360-degree drone, the Avata 360, before the end of the year. Leaks suggest this upcoming model will rival the Insta360 Antigravity A1 while racing against a possible U.S. sales ban deadline.
DJI Avata 360 to debut before late December amid FCC deadline
According to documentation published by the FCC, DJI has secured the necessary approval to release the Avata 360 in the U.S., but there’s a catch. The drone must hit shelves before December 23, the date after which DJI could face a sales freeze in the U.S. due to pending legislative restrictions. That’s pushed DJI into a tight window for its final product launches of the year, including the Osmo Pocket 4 and now, the DJI Avata 360.
Leak reveals DJI Avata 360 pricing strategy
Reports from sources like DroneXL indicate DJI will price the Avata 360 at $999, directly targeting the anticipated cost of the Insta360 Antigravity A1. That price would represent a modest 8% increase over the Avata 2, currently retailing at $849. Given the added hardware and 360-degree functionality, the bump seems calculated to remain competitive.
Key upgrades expected on it
While DJI hasn’t officially confirmed specs, multiple leaks suggest it will come equipped with:
- Dual 1/1.1-inch camera sensors
- A rotating camera housing for true FPV and 360-degree capture
- Improved stabilization and immersive video support
The dual-sensor system, along with the rotating mount, would allow pilots to shoot both traditional FPV content and spherical footage positioning the Avata 360 as a hybrid between DJI’s existing FPV drones and the 360-action cam space.
Why is DJI racing the clock
With U.S. legislation threatening DJI’s market access, timing has become as critical as specs. If the company fails to release the Avata 360 before the looming deadline, it could be locked out of the U.S. market just as a major product hits readiness.
Whether or not the ban takes effect, DJI seems committed to getting this drone out fast with pricing and positioning dialed in to meet Insta360 head-on.
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