Doğan Trend Automotive continues to grow with new agreements and partnerships. Representing Suzuki, MG, and Maxus Commercial Vehicles in the automotive sector; Vespa, Piaggio, Aprilia, Moto Guzzi, Suzuki, and KYMCO in the motorcycle sector in Turkey; and offering various services to its customers through the SUV market in the used car market, Doğan Trend Automotive has now added Japanese automotive giant Mazda to its portfolio.
As part of this partnership, Doğan Trend will assume management of Mazda’s existing service network in Turkey, ensuring that all Mazda service centers offer customers expert maintenance and genuine spare parts.
Mazda stands out as a leading automotive manufacturer operating in 130 countries with annual sales of 1.2 million vehicles, with production and assembly facilities in Japan, the US, Mexico, Thailand, China, Malaysia, and Vietnam. The brand, which decided to cease sales operations in Turkey in September 2023, continued its after-sales and service organizations as Mazda Türkiye.
The Doğan Trend-Mazda partnership will begin with after-sales services.
Doğan Trend Automotive CEO Uğur Sakarya stated that Doğan Trend Automotive provides automotive, motorcycle, and marine engine services at more than 100 authorized sales and service points across Turkey. He said, “Our partnership negotiations with Mazda began in 2024 and have been successfully concluded. Initially, the process will begin with after-sales and service. Since Mazda currently does not have models suitable for the Turkish market, our partnership will begin with service operations. Sales operations are not planned at this stage.” Uğur Sakarya noted that Mazda Turkey has 21 service points across Turkey. He added, “This partnership is a significant step in strengthening Doğan Trend’s service network and demonstrates the group’s commitment to growth in the Turkish automotive sector and to providing customers with services at international standards.”
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