Apple launched its first mixed reality glasses , Vision Pro , at the beginning of this year , which it introduced at the WWDC 2023 event last year . This device, which attracted a lot of attention in the technology world, was met with great interest. However, according to recent developments, this interest is giving way to a decline. So why are Apple Vision Pro sales decreasing?
Interest in Apple Vision Pro is gradually decreasing
Apple Vision Pro , which went on sale in January 2024 , caused criticism due to its price when it was opened for orders. However, the reports showed that interest was high despite this, and the company was all smiles. However, the situation has changed.
Mark Gurman, a reliable source about Apple , reported that interest in Apple Vision Pro is gradually decreasing. Accordingly, it is stated that sales in Apple stores are decreasing day by day. It is also said that demand for demos or trials has decreased.
Apple launched a promotion for consumers on its official website in order to stimulate Vision Pro sales. It is not known how effective this is, but the company has never come up with a similar campaign before.
Gurman gave several reasons for the decline in Apple Vision Pro sales. Among these reasons is the device’s lack of content. So much so that it is said that the number of compatible applications is not enough.
{{user}} {{datetime}}
{{text}}