Apple continues to make a big impact in the industry even with small changes in its design approach. Finally, it was suggested that the position of the Apple logo on the back panel will be changed with the iPhone 17 Pro model. This change means that the logo, which has remained constant since the iPhone 11 series, will be repositioned for the first time in six years.
The location of the Apple logo is changing in the iPhone 17 Pro series
According to the information that has emerged, the new location is moved to an area closer to the top of the back surface of the device, just below the rear camera module. Thus, the logo becomes closer to the line of sight of the person holding the device and more visible. This change of location can create a significant difference in terms of design, especially for users who use transparent cases. It is evaluated that this move by Apple aims to increase visual recognition.
The new location of the logo can directly affect not only aesthetic but also technical accessory designs. The MagSafe magnet system on the back surface of the device plays a decisive role in the positioning of accessories.
With the change of location of the logo, the placement of the magnetic system may also have to be rearranged. This may bring about a serious design update in Apple’s accessory ecosystem, especially for case manufacturers.
Some accessory manufacturers have already started updating their designs in preparation for this possible move by Apple. It is anticipated that the new case models to be introduced with the iPhone 17 Pro will be compatible with the new location of the logo. Therefore, this change is considered not only a cosmetic adjustment, but also an important development in terms of hardware and accessory compatibility.
Apple has not yet officially confirmed this change. However, the accounts that are the source of the leaks have been known for their high hit rates in the past. Clear information about the iPhone 17 Pro will become definite with the launch event expected to be held in September 2025. However, even just changing the location of a logo could mean opening a new page in design for Apple.
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