FILE PHOTO: Elon Musk, CEO of SpaceX and Tesla and owner of X, formerly known as Twitter, attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023. REUTERS/Gonzalo Fuentes
Elon Musk’s social media platform X is expanding its video ambitions beyond mobile devices. In this context, it is reported that the company is preparing to launch its special application for smart TVs. The main purpose of the application will be to watch videos on X on TV.
X app coming to smart TVs
X CEO Elon Musk revealed the new smart TV app in a response to a user. He confirmed that the app will soon be available for Samsung and Amazon Fire TVs. Reports revealed that X will offer this app with an interface similar to YouTube.
The move reflects more than a year of work on a smart TV version of the platform. Musk, who said they wanted to develop such an application in the past years, signaled that videos on the platform would come to televisions.
Similar to the strategies implemented by Facebook and YouTube, X has been prioritizing longer, live videos over the last few years. Videos are currently autoplaying on the mobile app’s Explore and home page.
On the other hand, we also know that the platform has been allowing Premium subscribers to upload long videos exclusively for some time. With videos up to 2 hours long, it is possible to say that a new era has opened on Twitter.
The Smart TV app will make it even easier for users to watch hundreds of content on the big screen. However, Musk also reminded that videos can be streamed to the TV via AirPlay or from devices such as Xbox/Android TV.
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