Technology giant Meta has made a critical move that will elevate AI competition to a new level. The company has partnered with Midjourney, considered one of the industry’s strongest players in generating images and videos from text.
Meta is partnering with Midjourney
This agreement was announced by Alexandr Wang, who recently took over as head of Meta’s AI team. From now on, Meta’s new models and products will utilize Midjourney’s generative AI.
Meta AI, which currently produces images and videos with its own models, will transition to Midjourney’s much more impressive models with this agreement. This transition will significantly enhance Meta AI’s image and video production capabilities. Furthermore, Midjourney’s capabilities will provide an opportunity to connect with Meta’s broad user base.
This partnership stands out as a notable development in the industry. Elon Musk’s AI startup, xAI, previously attempted to integrate Midjourney’s models into its own AI system, Grok, but these negotiations were unsuccessful.
Meta successfully convinced Midjourney’s management. Financial details of the deal are unknown. This agreement is being recorded as a licensing agreement, not an acquisition. Midjourney continues to offer its products on its own platform as an independent company.
This partnership further intensifies competition in the AI market. Microsoft’s collaboration with OpenAI, Google’s Gemini, and now Meta’s move into Midjourney highlight the struggle between tech giants for dominance in this space.
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