Microsoft has introduced the Generative Search feature, which provides summarized search results to users by further strengthening the Bing search engine with artificial intelligence. Microsoft states that the new feature focuses on accuracy and includes source links along with the text.
How does Microsoft Bing’s new Generative Searchfeature work?
Microsoft summarizes search results using artificial intelligence technology with its new feature called ‘Bing Generative Search. These new results pages provide easy-to-read and understand summary answers, while links and sources are listed alongside the text.
While announcing this new feature, Microsoft emphasized that they are refining their methods to optimize Bing’s accuracy and that the feature is still in the testing phase. The company said it will roll out the feature slowly, gathering feedback and testing it to ensure a great experience before rolling it out to the masses.
Google faced widespread criticism after it tried to integrate similar technology into its search results, and Microsoft followed suit a few months later. While summarizing answers to search queries seems like a good idea in theory, it doesn’t always work as expected.
After Google’s AI summaries launched in May, some users noticed that the feature couldn’t distinguish between racist conspiracy theories about Barack Obama’s religion and birthplace, and the fact that Google’s summaries also presented articles mocking health advice as fact.
Accuracy and source links
Microsoft seems to have taken these issues into consideration, emphasizing that with the new Bing AI feature, it has added a source link next to each summary that can be clicked to verify and learn more. Microsoft also said it will only make results available to a small percentage of users’ queries at first.
The company aims to maximize accuracy and user experience by taking user feedback into account and testing the feature before rolling it out to the masses.
While the future of Microsoft’s search function is uncertain, the importance of getting it right is clear. AI-powered tools and content are rapidly taking over the internet, finding their way into everything from emails to text messages to documents to presentations.
Social networks like Facebook, Instagram, TikTok, and YouTube have begun building systems to identify and label posts created with AI tools. These labels play a key role in not only ensuring transparency, but also preserving our shared sense of reality. What do you think of Generative Search? Don’t forget to share your thoughts in the comments below!
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