Netflix is going beyond being just a platform for watching movies and series. The company is planning to open entertainment-focused stores where people can enjoy other activities related to their favorite films and TV shows. They might even go a step further by allowing people to shop and dine.
Netflix is planning to go beyond the digital realm with entertainment-focused stores!
Netflix’s Vice President of Consumer Products, Josh Simon, made a statement regarding this. The store will be named Netflix House. According to Josh Simon, the first two locations will open in the US in 2025 and then expand to other parts of the world. The company views Hollywood as an obvious target, but the specific locations for the initial facilities have not been disclosed yet.
The Vice President of Consumer Products for the streaming giant, Josh Simon, shared his thoughts on the matter: “We’ve seen how much our fans love immersing themselves in the worlds of our movies and TV shows, and we’ve thought a lot about how to take that to the next level.”
The streaming giant plans to create party-based events based on the hit Netflix series Bridgerton, which will be brought to various cities. They are already preparing in-person experiences for fans of specific shows. Some have viewed this move as akin to the company’s foray into the gaming sector. With the growth of social media culture, this endeavor presents an opportunity for the platform to increase its revenue. However, at this stage, the company will focus on promoting its content rather than increasing profitability.
Everything at Netflix House will be connected to Netflix content. The platform currently has 238 million subscribers worldwide, and its rising star films and series are quite popular on social media platforms. Everything, from branded clothing worn in series to other products, will be tied to their content. Additionally, it will include restaurant menus featuring dishes from popular cooking shows.
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