Jaguar has recently embarked on a radical rebranding process with a minimalist logo and an unorthodox advertising campaign. Announced with the slogan “Copy Nothing”, this campaign brought surprise and criticism by emphasizing technology and lifestyle elements rather than automobiles. Nothing and Elon Musk did not remain silent against this campaign.
Sarcastic post from Nothing and Elon Musk for Jaguar
Nothing responded to Jaguar’s recent controversial rebranding with a humorous approach. Jaguar’s simplified new logo and its “Copy Nothing” campaign, which focuses on technology rather than cars, have been widely criticized and criticized on social media.
Nothing took advantage of the situation and made a move that mocked Jaguar’s new logo. The company updated its profile logo on X to resemble Jaguar’s design and made an ironic reference by writing “Copy Jaguar” in its bio.
This humorous approach made a big impact on social media and drew attention to Nothing. Some users said that even Nothing’s humorous logo was better. On the other hand, some called Nothing’s move “the smartest marketing move of the year”.
Jaguar’s rebranding campaign had been criticized for putting car models on the back burner and using technology-focused visuals. With slogans such as “Live Alive”, “Erase the Ordinary” and “Break the Mold”, the campaign featured models wearing technological outfits, with no emphasis on automobiles.
Elon Musk did not remain silent on this issue. Commenting on the company’s post, Musk asked the ironic question, “Do you sell cars?”
{{user}} {{datetime}}
{{text}}