Warner Bros. Discovery announced financial results for the last quarter of 2024. The shared figures revealed a remarkable picture. The company’s digital broadcasting platform HBO Max has significantly increased the number of subscribers. So how many users has it reached? Here are the details…
HBO Max subscribers continue to grow
Warner Bros. Discovery (WBD) generated $ 2024 billion in revenue in the last quarter of 10. However, this figure fell slightly short of Wall Street expectations. The company announced a net loss of $ 640 million, with total expenses of $ 1.9 billion, including restructuring expenses. Still, there have been some positive developments.
The company’s digital broadcasting platform HBO Max gained 6.4 million new subscribers, reaching a total of 116.9 million users. The platform becoming profitable is seen as an important step in the company’s digital transformation. Warner Bros aims to make a profit of $ 1.3 billion from digital publishing by the end of 2025 and reach 150 million subscribers by the end of 2026.
HBO Max is not currently serving in Turkey, but this situation will change soon. Warner Bros. Discovery is preparing to officially enter the Turkish market. The company, which previously offered its content through BluTV, which was initially born as a local platform and then sold to Warner Bros., will rebrand BluTV as Max this spring.
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