Axel Springer has announced a new partnership with OpenAI to leverage AI technologies for the benefit of journalism. As part of the multi-year deal, OpenAI will pay Axel Springer to use its news articles to train AI models and provide real-time information from Springer’s articles in responses on ChatGPT.
OpenAI will now pay publishers
Springer publishes Business Insider and Politico in the US and Bild and Welt in Europe. OpenAI COO Brad Lightcap said the deal “will help provide people with new ways to access high-quality, real-time news content through our AI tools.”
When answering questions, ChatGPT will draw from Axel Springer’s news coverage. When citing Springer content, AI chatbot will include attribution and links. This will allow ChatGPT users around the world to access headlines and snippets of Axel Springer articles for free, including paid content.
According to OpenAI, this collaboration aims to enrich the user experience on ChatGPT. Springer will also use OpenAI’s technology to enhance its own products.
Axel Springer CEO Mathias Döpfner called it the first global partnership of its kind between a publisher and an AI lab. He said the companies want to “bring quality, societal relevance and the business model of journalism to the next level” through AI-empowered reporting.
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