Reddit is expanding its newsroom ambitions with the launch of Pro Tools for Publishers, a new suite designed to help media organizations better share and track their content across the platform. Currently in beta, these tools are part of Reddit Pro, the platform’s growing toolkit for verified business accounts.
Reddit Pro Tools for Publishers Add Deeper Integration
Housed in a new “Links” tab, the Reddit Pro Tools for Publishers offer automated content sharing and real-time analytics. Publishers can now import stories using RSS feeds and receive AI-powered recommendations on which subreddits are best for posting their content.
That’s not just helpful, it’s strategic. As Google Search pivots toward AI-generated answers, Reddit sees an opportunity to reframe itself as a destination for human-driven news discovery.
Media Outlets Already Testing the Tools
According to Reddit, outlets like The Atlantic, NBC News, The Hill, and The Associated Press have already been working with the new tools through an internal alpha phase. The beta is now open for additional publishers to apply and test.
The tools aim to give publishers:
- Detailed post-level analytics
- Engagement tracking across Reddit threads
- RSS feed syncing for automated content importing
- AI-based subreddit targeting suggestions
Reddit Wants to Reinvent the News Reading Experience
Another major experiment is in progress: Reddit is testing a way for users to read full articles directly inside the app, removing the need to click through to external sites. A simple swipe will let readers go from article to comment thread, keeping them inside Reddit’s ecosystem for longer.
It’s part of a bigger play to shift Reddit from just a comment section to a conversation-first news platform.
Reddit to Showcase Tools at Upcoming ONA Conference
The rollout is getting a formal spotlight at the Online News Association Conference (ONA) in New Orleans from September 10–13. There, Reddit will host a “training camp” to help publishers explore how to use these new tools to build stronger connections with Reddit’s notoriously engaged community.
With platforms like X (formerly Twitter) in flux, Reddit is stepping up. It’s aiming to become a serious tool for digital publishers. These Pro Tools could be the bridge media companies need, if they’re willing to work within Reddit’s ecosystem.
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