Samsung has managed to take an important step in the smartphone market with its AI features. The S24 family, which is the first smartphone with in-device artificial intelligence features, has gained significant sales momentum thanks to this. However, according to famous Apple analyst Ming-Chi Kuo, Samsung has started to lose this momentum. So will this situation affect the iPhone 16 as well?
Doesn’t AI features affect Samsung smartphone sales?
In fact, when the Samsung S24 series was first introduced, its artificial intelligence features were highly appreciated. This momentum, which greatly increased Samsung’s S24 sales, started to decline in April. Especially the new Samsung Z Fold 6 and Z Flip 6 models lost 10 percent momentum compared to last year during the pre-order period. The shipment figures of Samsung’s foldable phones are also expected to decrease, albeit slightly.
In short, foldable phones equipped with artificial intelligence features seem not to be enough for users to increase sales. Unlike Apple, Samsung allows more models to use artificial intelligence features. However, Apple is also likely to make such a move.
Ming-Chi Kuo hopes to see the contribution of AI features to smartphone sales in the iPhone 16 series. The market is still expecting that AI-supported phone and computer moves will increase sales. However, according to Kuo, if the iPhone 16 does not surpass its predecessors thanks to these AI features, this situation may even cause Apple shares to fall.
Ming-Chi Kuo believes that despite all this negative atmosphere, manufacturers will continue to produce AI-supported PCs and smartphones. In fact, these AI features have begun to be seen as indispensable features for users.
The AI features we encountered with the Samsung S24 are as follows:
- Google-supported Circle to Search, or the search in a circle feature, first appeared with the S24 models. However, this feature is gradually coming to other smartphones. With this search feature, you can perform AI-supported searches. To do this, simply circle the object you want to search.
- You can edit your notes and create summaries with the S Pen compatible note assistant.
- With the web assistant, you can create a summary of the pages you view with a single click.
- With the voice recording assistant, you can record, transcribe and summarize crowded meetings.
- With the live translation feature, you can also get real-time translation service.
- Thanks to the creative editing, the smart gallery feature flattens images and automatically fills empty spaces. Again, thanks to the automatic background filling feature, we also come across features such as changing the place and resizing of objects in photos.
So how do the artificial intelligence features in smartphones affect your phone purchase decision? We are waiting for your comments and opinions.
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