Samsung is kicking off 2026 with a teaser for its next big launch. The company has officially confirmed that its annual First Look event will take place on January 4, just two days before CES opens in Las Vegas. While it’s not a Galaxy Unpacked showcase, expectations are already rising.
Samsung sets the stage for a packed CES week
Held each year just ahead of CES, Samsung’s First Look event offers an early peek into its upcoming innovations. The 2026 edition will follow tradition, giving select attendees and media a preview of new product categories mostly in TVs, displays, smart home, and AI-driven tech.
The company has sent out formal invitations, confirming a keynote led by TM Roh, now CEO of the Device eXperience Division. It marks the first time he’ll take the stage in this new role.
Galaxy Z TriFold might make a surprise appearance
Even though this isn’t the mobile-focused Galaxy Unpacked event, Samsung might still use the spotlight to show off its latest experimental foldable. The Galaxy Z TriFold, just revealed in South Korea, could make its international debut during the First Look livestream.
Here’s what to expect at the First Look 2026 event:
- New TVs and MicroLED displays
- Smarter AI features for smart home devices
- Hands-on time with concept tech
- TM Roh’s first keynote as DX Division CEO
- Possible preview of the Galaxy Z TriFold
This TriFold device, rumored for a global launch later in 2026, could be Samsung’s way of proving that foldables are ready for the mainstream.
Samsung goes global with streaming options
If you’re not attending CES in person, Samsung has you covered. The event will stream live on Samsung.com, its official YouTube channel, and Samsung TV Plus. That means fans worldwide can catch every reveal from home.
As CES 2026 nears, all eyes will be on what Samsung reveals next and whether the foldable future is truly unfolding.
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