Netflix recently made a move in its subscription systems, implementing a ban on password sharing. Initially, the data and reactions indicated that things were going downhill. However, Netflix remained steadfast in its decision. Based on the latest data, it seems like Netflix has emerged as the victor in the subscription war. Here are the details…
Netflix is increasing its subscriber count with the password sharing ban!
To provide a brief summary, you may have heard about Netflix’s password sharing ban. According to the new Netflix policy, you are required to live in the same household as the individuals you share your password with. This includes family members or housemates. If you log in from distant locations shared with the individuals you shared your password with, you will be in violation of the ban.
According to this ban, for each person you share your password with, you are required to pay $8 to Netflix. Afterward, the brand sends a warning to these individuals regarding purchasing their own Netflix account. When the ban was initially implemented, many users expressed their dissatisfaction. In fact, Amazon Prime Video UK even mocked Netflix with a Twitter post on the subject. However, the latest data indicates that Netflix has won this battle.
Antenna, a research company, shared the data it collected since the initiation of Netflix’s bans. The company has been collecting Netflix subscription data since 2019. Looking at the resulting data, within two days of the password sharing ban, over 200,000 new users subscribed to platform. In the following days, the number of new users continued with figures of 80,000, 75,000, and 50,000.
In fact, according to the data recorded by Antenna, during March and April 2020 when the Covid-19 pandemic started, the number of new users resulting from the password sharing ban exceeded the number of users during the pandemic period.
The fact that more new users joined the platform than during the period when people were likely to be bored and turned to digital media shows that the subscription war has ended with Netflix as the victor. However, we cannot provide an answer regarding how the course of the war will progress in the future, considering the moves of competing media platforms and potential changes in user preferences.
So, what are your thoughts on this? Don’t forget to share your opinions in the comments section…
{{user}} {{datetime}}
{{text}}