The Chinese tech giant, a major player in the gaming world, continues to reap the rewards of its strategic investments. According to a new report published by Bloomberg, the company achieved a massive $10 billion in Tencent game revenue last year. Behind this success lies the “data-driven” management strategy of the company’s global CEO, Michelle Liu.
Michelle Liu: “If they could do everything on their own, they wouldn’t need us.”
Tencent’s success isn’t just about acquiring studios. CEO Michelle Liu strikingly explained how they guide the studios. “If they could do everything on their own, why would they need us?” Liu asked, stating that Tencent transfers its vast data analysis, benchmarking, and metric expertise to the studios. This strategy has proven particularly effective in games released in 2025.
The report highlights how Tencent’s guidance saved and elevated two major studios:
- Funcom (Dune: Awakening): Tencent advised the studio, “Your attention is too scattered; drop other projects and focus solely on your big brand (Dune).” As a result, Dune: Awakening became the game with the biggest launch in the studio’s history.
- Techland (Dying Light: The Beast): Techland founder Pawel Marchewka stated that Tencent provided an “extra perspective.” The game achieved great success, selling over 1 million copies on Steam alone (excluding those who received free upgrades).
The published data reveals how much larger Tencent’s volume is, even compared to giant competitors like Roblox. Not only does Tencent provide financial support, but the company also influences the studios’ management decisions (focus, project cancellation, etc.), and with new initiatives with Ubisoft and Vantage Studios, it aims to further increase this $10 billion revenue.
So, what are your thoughts on Tencent’s massive dominance in the gaming world and Tencent’s gaming revenue? Is this level of growth good for the industry? Share your thoughts with us in the comments!
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