TikTok, the popular video content and social media application, announced at the 2024 TikTok World product summit that it aims to increase advertising efficiency on the platform and that artificial intelligence is the focus in this regard.
TikTok will now use AI-powered advertising
TikTok Symphony, the new AI-powered advertising suite, offers all the benefits of productive AI, including script writing and video production.
With the launch of Symphony, TikTok will begin a push focused on AI-powered ads to catch up with competitors like Meta and Google.
To support the short video content nature of the app, the company also announced TikTok One. This new feature will serve as a centralized point where advertisers can find the app’s almost two million creators and agency partners.
Earlier this year, TikTok shared striking insights into the number of businesses it supports through online shopping and educational content to avoid a potential US ban.
Some of this information was echoed at the summit: 61% of users have made online purchases through the app and 52% have researched car specs, showing that TikTok is influential in major purchasing decisions.
Alongside Symphony, TikTok uses machine learning to match brands with the right creative assets and target audiences, based on factors such as budgets and desired outcomes. Please don’t forget to share your thoughts with us in the comments section below.
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