Recent leaks suggest that TOFAŞ company may start producing Jeep in Turkey. It is known that the newly appointed CEO of Jeep, Antonio Filosa, plans to shift production to other countries to reduce costs, with Turkey being among the prominent options.
It is claimed that the brand, which aims to double its global sales by 2030, may enter into a long-term collaboration with TOFAŞ. Here are the most important details about the subject…
Is TOFAŞ collaborating with Jeep?
Jeep, which is struggling to match its pre-pandemic sales figures, is reportedly looking for new solutions to address this situation. Therefore, Turkey, which has become economically favorable in terms of labor costs, is being discussed as a strong candidate for this purpose. It has also emerged that Filosa has conducted various market researches in North Africa, the Middle East, and Southeast Asia.
TOFAŞ, which acquired the rights of Stellantis in Turkey last year, is currently responsible for distributing Jeep models, along with Maserati, Opel, Peugeot, Alfa Romeo, Fiat, Citroen, and DS Automobiles. Although Jeep management has not yet made a definite decision, the possibility of a long-term collaboration is considered quite plausible by many industry authorities. We hope that this development will ultimately benefit Jeep users.
What do you think about this topic? Do you think Jeep will achieve good sales success with its new generation vehicles? Have you ever used a Jeep vehicle? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.
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