A post made by Stevy Chassard, director of monetization at Ubisoft on LinkedIn, has sparked controversy after criticizing gamers for wishing the company’s failure.
Ubisoft Director’s Post Criticizing Gamers Sparks Controversy
In the post, which has since been deleted, Chassard expressed frustration seeing social media comments that wish “doom” on gaming companies and their employees. He said it was “sad” to see such reactions from gamers.
Chassard’s post took aim not just at reactions toward Ubisoft, but other companies as well. He said it was “revolting” to see similar comments from people within the industry on LinkedIn.
The director stressed the impact such “hate” has on thousands of employees who are “already affected by all the hate despite doing their best to deliver incredible experiences.”
However, the strongly-worded post generated significant backlash. Some saw it as an attack on gamers as a whole. Others pointed to Chassard’s role in monetization as embodying what’s problematic in today’s gaming.
Ubisoft has faced struggles recently with delays to Assassin’s Creed Shadows and studios’ projects underperforming. This has led to rumors of a possible acquisition or privatization.
The deleted post shows rising tensions as the company weathers challenges and criticism from an increasingly vocal player base online. It remains to be seen how Ubisoft will move forward from this controversy stemming from the director’s message.
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