In a recent interview, Volkswagen Group CEO Oliver Blume admitted that the company is struggling to maintain its lead in the electric car market. Focusing particularly on sales in China, Blume said it would be “impressive” to reach a double-digit share in the fast-growing market.
Volkswagen CEO: It will be “impressive” if we make it in electric cars
Despite internal challenges, Volkswagen is maintaining momentum for its future in China. CEO Oliver Blume expects the automotive giant to expand its position in the market with the new models it will launch in the coming years.
In 2023, the brands of the Volkswagen Group delivered a total of 3.2 million vehicles in China, an increase of 1.6 percent compared to the previous year. Audi was the brand that achieved the best success in the automobile market with a year-on-year growth of 13.5 percent.
The Group’s pure electric vehicle deliveries in China increased by 23 percent year-on-year to around 200,000 units. This shows that the German manufacturer is growing rapidly in the Chinese market and is able to sell more pure electric vehicles.
Speaking at the annual press conference held recently, Volkswagen Group CEO announced that they plan to launch 11 new electric models by 2027. These models include the VW/Xpeng 1 and VW/Xpeng 2, developed in collaboration with Xpeng Motors.
On the other hand, it was recently reported that bugs have occurred in important features of Volkswagen’s driving assistance systems, such as emergency braking, lane keeping assistants and traffic sign recognition. This seriously jeopardizes driving safety and has caused customer dissatisfaction.
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